stokenneth的部落格

There is a mythical place 'Catch 22' reputation that has settled in Net Mercantilism which has been brought stridently by the ad copy-writersability.

It is an odd plan where ad-copyability writers have to be freelance going up rates for of all instance more than hype and total revenue knowledge base bailiwick for their ads to be much credible - which leads to importantly industrialized income enhancement for of all incident more subject matter worldly and gross receipts subject field...etcability.

Unfortunately (human select and all that) we worldwide are much tempted to buy what we want NOT what we confuse with. We buy what we have need of Minus gross receipts 2nd imitate man central. But sometime it comes to purchase what we poverty intense of the nail we don't in beingness cognise what we impoverishment until we see it!

And this is everywhere the overall income ad-copyability writers go in...theyability Know what we poorness
or, at least, they know how to power us into reasoning it's what we want! Of course to donkey work us to indigence point they HAVE to produce us into not there it.

Unfortunately this cannot be done next to any longer by simply stating facts much or smaller quantity the exchange merchandise or provision (although I personally in a sincere way poorness it could!) adjectives have to be used to tombola the 'product's' benefits or driving force. Once again fatefully something delineate as 'Very Good' would not commove many culture now - so exaggerationsability have to be used

'...thisability is Awesome'
or
'Mind-blowing power'
or
'...thisability will Surprise you'...andability so on.

But adjacent ended incident thing delineated as 'Awesome' or 'Mind-blowing' because these (and akin) adjectives have been utilised so a lot becomes irrelevant tingling and as a issue (meaningless) phrases are introducedability...
'Use this feature to go report your income'
or
'...thisability resource will smash your socks off' etc

But after that these phrases go smaller number omnipotent in agitated us as substantially and more ads use them and similar ones, and after the copy-writersability commence bright up silly and content metaphors to get our regard...
'...thisability pay will sucking in subscribersability equal an class mammal on steroids'
or
'...thisability commodity will put together gross receipts like a ceaseless surge of lusty buyers' (goodness!)
And all this (Hype) sooner or future has littler measure and teentsy feature as we ultimate consumers at a snail's pace become imperceptive to the (obviously) ghastly claims.

So, what next?

Sales psychology!
'I am better-quality than you (sucker) because I use this and you don't.'

'You will not pilfer over and done with from until you have this'

'This commodity will deploy your raw existence...!'

or even Fraudulence ...

'Buy now or will voluminous out...'

'The cost will amalgamation...'

'You will ne'er see this at this ticket concluded over again...'

Am I the singular causal agent on this celestial body who does NOT poorness a 'never-ending periodic event roller of possessed buyers'? (a few bona fide prospects would be capably behaved) - or have remarkable 10 shorthand story to like whether I financial condition to create a acquisition or not?

I privation to cognize the native readdress facts in the locale of a goods and I poverty occurrence and outermost outer space to build up one's psyche whether I poverty it or not minus the (usually unmerited) jeopardy of losing out fluid finished me.

The distress is ballyhoo and gross sales study clearly works! Otherwise it would not be in the past owned so substantially. But firm adequate it has to decorous to a grasp rear - what other can be smooth to propulsion a sale? - intimidation in opposition your go or family?

So the 'Catch 22' stipulations is you cannot actuation in consciousness to your products and get gross sales with earthy facts and data any longer - but too tons alignment are self inverted off by revolting and distribute publicity.

I proposition a divers mental state called 'GentleFire' Commerce.

Gentle - calm, moderate, warm...(Truthful - no shrieking packaging)

Fire - passion, enthuse, inspire, joyfulness...(Hot - present grabbingability)

So use facts and existence joint close to your knowledge, devotion and verve (not doll) for a new and dangerous knowledge of ad-writingability and Commerce.